ABOUT PHYLLIS
A creative director, an art director, and an explorer. She is fascinated by the pursuit of aesthetics and craftsmanship for different brands' unique characters, and she greatly enjoys the exploration process for the brand's development in the market.
She believes creativity flows everywhere in our lives, simply as we laugh, chat, dance, love, travel, study, and observe to get inspired. For the past 16 years, she has co-created different creative campaign ideas for various brands throughout multiple global advertising agency journeys with the team and her clients across China, Hong Kong, Japan, Thailand, APAC, and the U.S. with mixed cultural marketing communication, technology, and creative solutions to connect with people. To engage her target audience by embracing their world, sharing their happiness, and understanding their thinking, to inspire them to unlock more fabulous lives. When they fall in love with the campaign and the brand, that is the most valuable gift for her and her clients.